Why Local SEO is Important

November 16, 2013 1 comments

Business owners up and down the country are still getting to grips with the new forms of digital marketing, including search engine and social media marketing. Those businesses that have already taken advantage of these relatively new marketing techniques are making huge profits and are increasing both their market share and their brands awareness.

Businesses with a strong digital presence are taking advantage of a monumental change in consumer behaviour. Instead of using the Yellow Pages or walking down the high-street before making a purchasing decision local customers in every industry are now heading straight to search engines, such as Google and Yahoo!, to find out who, where and when they should buy from.

Today there are well over 10 billion unique searches made every month.
Of those searches 20% from Desktop computers are of local intent e.g. someone looking for a local business.
Staggeringly, 50% of all Mobile queries are of local intent.

Everyday your business is not ranking on the first page of Google for keyword phrases relating to your business you are missing out on highly targeted leads.

If you would like to know how you can improve your business’ search engine ranking position contact us today for some free impartial advice!

By Josh Hamit @hamit @ImproveMySearch

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