Why it is important to track Google algorithm updates (and how to do it)
Google algorithm updates are a constant occurrence, and understanding how they impact your website is crucial to maintaining a strong online presence. After all, these updates can significantly affect your search engine rankings, organic traffic, and overall website performance.
In this blog post, we briefly examine why it is crucial to track Google algorithm updates and discuss four easy methods for monitoring them.
Let’s begin.
Why is it important to track Google algorithm updates?
Here are four big reasons why you should closely track Google aglorithm updates:
1. Identify potential ranking drops or increases
By monitoring algorithm updates, you can quickly determine if your website’s rankings are affected. This allows you to take immediate action to address any issues and prevent significant losses in organic traffic.
For example, if you notice a sudden drop in rankings after an algorithm update, you can investigate the potential causes and make necessary adjustments to your website’s content or SEO strategies.
2. Understand search engine trends
Keeping up with algorithm changes helps you stay informed about the latest search engine trends and adapt your SEO strategies accordingly.
Google’s algorithms are constantly evolving to provide users with the most relevant and helpful search results. By understanding these trends, you can optimize your website to meet Google’s standards and improve your chances of ranking higher in search results.
3. Avoid penalties
Some algorithm updates are designed to penalize websites that violate Google’s guidelines. By tracking these updates, you can identify and address any issues before they negatively impact your site.
For example, if Google releases an update targeting websites with low-quality content or spammy backlinks, you can review your website’s content and link profile to ensure compliance with Google’s guidelines.
4. Optimize your content and SEO
Understanding algorithm updates can help you optimize your content and SEO strategies to improve your search engine visibility.
For example, if Google releases an update that favors mobile-friendly websites, you can ensure that your website is optimized for mobile devices.
By staying informed about algorithm updates, you can make data-driven decisions to improve your website’s SEO and attract more organic traffic.
How to track Google algorithm updates
Now we take a look into how you can track Google algorithm updates and volatility in search engine results pages (SERPs).
1. Google Search Console dashboard
Google Search Console is a powerful tool that offers a wealth of information about your website’s performance in Google Search.
To track manual penalties (which are often received after an algorithm update), pay close attention to the “Manual Actions” section of your dashboard. If you receive a manual action notification, it means that Google has identified an issue with your website that is violating their guidelines.
- Analyze the details: Carefully review the specific reasons for the manual action. This information will help you understand the nature of the problem and take appropriate corrective measures.
- Take immediate action: Address the issue promptly to avoid further penalties and restore your website’s rankings. This may involve removing low-quality content, disavowing harmful backlinks, or making other necessary changes.
- Monitor for recovery: Once you’ve addressed the issue, continue to monitor your Search Console dashboard for signs of recovery. If the manual action is resolved, your website’s rankings should gradually improve.
2. News websites
News websites that focus on SEO often provide comprehensive coverage of Google algorithm updates, offering insights, analysis, and expert opinions.
Keep an eye on reputable tech news outlets and SEO blogs for updates and discussions. Some popular sources include:
By following these news sources, you can stay informed about the latest algorithm changes and their potential impact on your website.
- X (formerly Twitter)
X (formerly Twitter) is a great platform for real-time updates on Google algorithm changes. Follow official Google accounts, SEO experts, and industry influencers to stay informed. You can also use relevant hashtags to find discussions and news related to algorithm updates.
- Follow official Google accounts: Follow accounts like @Google, @Googlesearchc, and @searchliaison for official announcements and insights.
- Follow SEO experts: Follow prominent SEO experts and industry influencers who share their insights and analysis on algorithm updates.
- Use relevant hashtags: Search for hashtags like #GoogleAlgorithm, #SEO, etc. to find discussions and news related to algorithm updates.
4. Semrush Sensor
Semrush Sensor is a tool that tracks search engine volatility, providing you with valuable insights into algorithm updates. By monitoring the volatility index, you can identify periods of significant algorithm changes and assess their potential impact on your website’s rankings.
- Analyze the volatility index: Keep an eye on the volatility index to identify periods of significant algorithm changes. A higher volatility index may indicate more frequent and significant updates.
- Monitor your website’s rankings: Track your website’s rankings during periods of high volatility to assess the impact of algorithm updates on your performance.
- Adjust your SEO strategy: If you notice significant fluctuations in your rankings, consider adjusting your SEO strategy to adapt to the changing search landscape.
By utilizing these methods, you can effectively track Google algorithm updates and stay informed about their potential impact on your website’s performance.
