Unverified Facebook Pages Can’t Post Branded Content

Facebook has recently made some changes to its branded content policies. Now, as per the latest changes, if you don’t have a verified Facebook page, you cannot post branded content as you used to do.

The new changes are supposed to make publishing on Facebook more transparent because even if you have a branded Facebook page, you will have to adhere to certain branded content policies. For instance, you will have to clearly tag your sponsor to mention that it is a sponsored content to make it as transparent as possible.

What is Branded Content?

In case you don’t know about branded content, following is a simple explanation for you.

Look at the following screenshot. It is an example of branded contents.

As you can see in the above image, branded content allows verified Facebook pages to mention other brands. Tagging anyone in the branded content — which is now essential — gives them access to detailed insights and statistics as they would have got with their own posts.

As you can see in the above image, branded content allows verified Facebook pages to mention other brands. Tagging anyone in the branded content — which is now essential — gives them access to detailed insights and statistics as they would have got with their own posts.

What Does It Mean for Social Media Marketers?

What does this latest change in Facebook policy mean for social media and Facebook marketers?

In short, it means:

• If you do not have a verified Facebook page, you cannot post branded content to advertise someone else’s product, content, or services. It also means that you won’t be able to publish affiliate links and ad images.
• If you do have a verified Facebook page, you can post branded content for as long as you follow the guidelines.

Here are all the Facebook guidelines for branded content