SEO Solutions for Accountants

The Role of SEO in Accounting Firms

Cultivating a strong SEO presence will drive more traffic, leads and sales to your accountancy business. Simply having a website and social media accounts is not sufficient. It has become essential to adopt a search engine optimisation (SEO) strategy to maximise the number of enquiries your accountancy firm generates.

Make it easier for customers to discover your accountants, at the exact moment they are searching for your services, with a SEO campaign.

Gain Visibility to Attract Local Leads

Local SEO is a digital marketing strategy that helps you become more visible in the areas you serve. Potential clients will often include terms like “nearby” or a specific location in their search queries, for example, "accountants in London" or "tax accountants near me". These search queries narrow down the search results to options a potential customer is much more likely to take. Optimising your website for local searches improves your visibility to customers who are interested in interacting with a local accountants. Ensure you're at the top of Google when new customers are searching for accountancy services near you.

Climb the Ranks to Beat Competition

An effective SEO strategy improves your Google ranking positions. Since potential customers are unlikely to click on the second page of Google's search results, you need to show it near the top of the first. Ideally, in the top 3 positions. By achieving page 1 Google rankings for the keywords that describe each of your services and locations you service, your website will obtain more traffic, which in turn will lead to more enquiries and sales. Additionally, high ranking positions also improves your perception as an authority in your industry.