Is Bing About to Introduce a Mobile-Friendly Ranking Algorithm just like Google?

Ladies and gentlemen, fasten your seat-belts. We may be facing another huge mobile-friendly ranking algorithm update — this time by Bing.

Although there has not been any official announcement by Bing or by any other credible source, various updates across the web are hinting that Bing may introduce a mobile-friendly ranking algorithm just like Google has today on April 21st, 2015.

Why Are We Suspecting This?

A good question, indeed.

As I said earlier, there are a few hints that suggest this may be happening sooner rather than later.

First of all, and you might not have even noticed this, but Bing has quietly slipped in a “mobile-friendly label” in its search engine results to the websites Bing thinks have a really good mobile-friendly experience for their users.

See the following image. You will notice a “mobile friendly label” on the left side.

This indicates that Bing now has a proven method to accurately identify which websites are offering a mobile-friendly user-experience. How long does it take before Bing starts ranking those websites in accordance with that user-friendly mobile experience?

Secondly, Bing has also completely revamped their homepage for mobile devices. According to Bing, it is a “significant redesign”.

The interface of that homepage is now swipeable up or down. Moreover, it also offers quicker searching capabilities to the users.

With so much attention for mobile SEO, mobile-friendly labels, and mobile homepage designs, there is enough evidence to suspect that Bing will be introducing a mobile-friendly ranking algorithm very soon.

If you remember, Google also had a very similar strategy.

Google announced their own mobile-friendly label last year. And now, on April 21st, 2015, it is going to roll out one of their biggest mobile-friendly ranking algorithm update.

If inspiration is anything, be prepared to see a similar ranking algorithm update by Bing in due course.