Google to Roll Out New AdWords Experience By End of the Year

Google AdWords is a powerful tool. Almost all digital marketers understand how capable Google AdWords can be when it comes to buying traffic and optimizing conversions. However, we can all agree that Google AdWords — at least for beginners — can be daunting at first.

While it is designed reasonably well, sometimes there can be too many options present on the screen to make things daunting and confusing.

Thankfully, it’s all going to change soon.

Google is going to a roll out a completely new and redesigned AdWords experience by the end of this year. In fact, you may already have got it by now, as Google has already made the new redesigned AdWords to millions of advertisers.

In case, you are still using the old design, wait until the end of this year to get the updated, redesigned version. And if you can’t wait until then, you can go to Google’s new landing page and send an early access request.

According to Google, “The new AdWords experience marks the most powerful change we have made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done.”

In their announcement blog post, Google also unveiled a few screenshots of the new AdWords experience. Here are some of the screenshots.

For instance, the following screenshot unveils the new campaign creation structure.

As you can see, all the campaign types are neatly organized at the top, and goals are subcategorized for each of the campaign types underneath that.

We can’t help but notice that the idea is significantly influenced by how Facebook displays its advertising objectives — which is not a bad thing at all.

Following is a screenshot showing ‘Performance Estimates’.

Again, Facebook shows these estimates in a similar fashion whenever we ran ads on the social networking platform. But in our experience, those estimates aren’t very accurate. Google, however, is much more accurate when it comes to performance estimates.

Last, but not the least, there is a separate landing page report section that will greatly help in making sure that landing pages are mobile friendly.

Additionally, we know how important webpage loading speed is nowadays.

According to Google, there has been a 20% increase in page speed for landing pages built through the new AdWords experience.

If you want to take your webpages loading speed to the next level, here is a guide we wrote, 6 Ways to Increase Your Website’s Loading Speed.

Furthermore, we’d highly suggest reading about Accelerate Mobile Pages (AMPs) for ads.