Google search engine results pages (SERPs) and the click-through rate (CTR) that website owners get have always been a little bit of an enigma. Because nobody has been able to nail a magic rule perfectly, there has been a lot of speculat...

Google is pushing very hard towards making websites more user friendly. If your website isn’t user-friendly and easy to navigate, or if it puts hurdles between visitors and the content they are seeking, it cannot be considered search-eng...

Google has been fighting against annoying and obtrusive ads for quite some time now. Beginning from its mobile-friendly websites with no intrusive ads, search engine ranking penalties for sites with too many ads, and introducing a built-...

Content marketing has always been a very effective form of online marketing, acquiring traffic, creating brand awareness, and generating new leads. Online marketers have been using the idea of gated content for quite some time now — and ...