What do you do with the old and outdated content on your website? When it comes to content creation and online marketing, we usually believe that any content is good content for as long as it brings traffic and potential leads. That is t...

Over the past couple of weeks, website owners and search engine optimisation experts have been noticing sudden changes and volatility in search engine rankings. It is a rare phenomenon and very unlike Google to affect search engine ranki...

You might have already read The Outline’s latest controversial article in which it was revealed that many publishers from top companies and blogs take bribes for creating backlinks. As we are all aware of the power of backlinks, it is no...

When it comes to SEO, most of us talk about backlinks, authoritative content, Google algorithms and innovations such as RankBrain. These are extremely important search engine ranking factors; no one can deny their importance. However, am...