Understanding anchor texts and how they work and affect search engine rankings can be slightly tricky. Some SEO professionals pay a lot of attention to anchor texts — way more than they really should. On the other hand, some SEO professi...

Google algorithm updates are not entirely new to anyone in the search engine optimisation world. These updates are frequently rolled out by Google to improve the way websites are ranked in the search engine results pages (SERPs).

The process of buying (for any consumer) is largely dependent on emotions. It often seems like we already have most of the things we need to survive as well as live a healthy, happy life. Yet people make purchase decisions all the time. ...

Keeping in line with the updated Google AdWords design, Google has released a rebuilt and redesigned Google Keyword Planner Tool. Apart from receiving a design update, the new Google Keyword Planner Tool is now much simpler. Moreover, ap...