When we talk about search engine optimisation (SEO), we usually focus on keywords, content, technical SEO factors, on-page optimisation, and backlinks. But SEO is much more than that. At its core, search engine optimisation is about prov...

2018 is over. The good news is that now we have some search engine data from this year that we can analyse, learn from it, and take those lessons into next year to further strengthen and optimise our SEO strategy. Google has recently rel...

It is time to get acquainted with the new Google Search Console. Google recently announced that it would scrap the old Search Console reports. After December 13, 2018, the old Search Console reports would redirect to the new Google Searc...

Targeting keywords with the highest search volume is a strategy that does not work for everyone — except huge brands that have really big content marketing budgets. For smaller businesses and startups, a little more creativity is require...