While search engine optimisation or SEO often follows a set pattern, it does require special treatment and unique tactics when dealing with different businesses. This distinction becomes even more apparent when it comes to B2B vs. B2C. I...

As you may know, Google crawlers crawl websites regularly to see if there is any content that they could index. While this is usually an automated process, there are a few things that you can do to optimise it and make it easier for Goog...

E-commerce is one of the fastest-growing aspects of the online marketing world. It gives an easy entry to smaller entrepreneurs and businessmen. However, the competition is getting tough, and you need every tool in the box to succeed. Fa...

‘Topic clusters’ isn’t exactly a new term in the world of SEO. However, very few SEO professionals and content marketers have truly mastered the concept.  In a world where readers are saturated with content and gaining higher search engi...