You may have seen review snippets appear directly in the SERPs as a part of the search result or as part of a knowledge panel. The review snippets are an important aspect of rich results that conveys valuable information to readers witho...

Back in 2016, Google introduced Accelerated Mobile Pages or AMPs to improve online user experience and reduce the time it takes for a web page to load. As the loading speed of web pages continued to become a major focus for Google, AMPs ...

As a webmaster or SEO professional, you’ve probably heard about schema markup and structured data.  It’s not uncommon to see rich search engine results like this one: This rich snippet is a result of structured data, which creates an enh...

Whenever someone is discussing search engine optimisation, keyword strategy, or keyword research, long-tail keywords are bound to come up in conversation sooner or later.  That’s because it has become more difficult than ever to rank for...