Although SEM and SEO are completely different areas of digital marketing, these two terms are often used interchangeably — which is incorrect. SEO or Search Engine Optimisation refers to optimising your site for higher rankings in the se...

Google has recently announced quite a significant change about how it would measure search engine ranking signals. According to the announcement, Google’s core web vitals will become ranking signals. Page Experience signal A new ranking ...

Search engine optimisation, or SEO, is something that businesses of all sizes can benefit from. All industries and niches have one thing in common: people search for them via online search engines. However, some markets are narrower than...

More than 50 percent of websites in the world have already shifted from HTTP to HTTPS. The trend of making websites more secure and protecting digital information of visitors is on the rise. If your website is still not secure (HTTP), it...