Links play an important part in search engine optimisation (SEO).  Before we jump into the more technical stuff, though, let’s first explain the two different types of links: External links Internal links

Google has announced a host of AI-related changes to how the search engine will index and rank results in the SERPs. The algorithm improvements are expected to have a significant impact on search results and organic traffic for many webs...

We know that content, loading speed, and URL changes may affect the search engine rankings of a web page. But what about the layout and structure of the page? Google’s John Mueller recently confirmed that changing the layout or structure...

Search engine optimisation or SEO, if done correctly, can open the floodgates for free, organic traffic. However, getting started with SEO is not always an easy task. There is so much to do, and it almost always becomes overwhelming. The...