Landing pages — generally used for promoting products and services — can be a bit difficult to rank. They are obviously different from SEO-driven, long-form blog posts. Blog posts are more informative and educational in nature. The focus...

We know that Core Web Vitals (CWV) would play a big role as a search engine ranking factor, but by how much?  And is it really that big of a deal that some SEOs — and, especially, Google — have been making it? Google’s John Mueller recen...

SEO or search engine optimisation is often the most cost-effective and consistent way to bring traffic and potential customers to your business website. However, many businesses still often ignore this traffic medium. There are multiple ...

Are you thinking of changing your brand name and domain name?  There are many reasons why a business may want a rebrand. However, a rebrand — as exciting as it is — is full of pitfalls and potential issues one must avoid. One of the bigg...