Google’s core algorithm updates are not that uncommon. Google’s search algorithm can be updated multiple times a year, and it can leave many websites in tatters after.  While the demotion in search rankings is a big nuisance, you can rec...

Google Alerts is an excellent tool that can be used by almost anyone — regardless of the industry. It is especially beneficial for online marketers to keep themselves updated about what’s happening on the internet, what’s new in the indu...

Structured data refers to the markup that helps search engines better identify and understand a web page. It helps search engines interpret a web page and its content more effectively.

It is believed that Google has more than 200 search engine ranking factors. Google uses a combination of all or some of these search engine ranking factors to determine how each page should rank for each search query on the search engine...