ETAs or Expanded Text Ads allow advertisers to have 2x longer headlines in Google AdWords ads. However, as more and more people started using ETAs, they noticed that sometimes the headlines are being truncated.

Google recently announced expanded text ads, which are supposed to be bigger than standard text ads that so many of us are used to. When Google introduced expanded text ads, it claims that the results could be as much as 20% better when ...

Quality Score is a very important component of your Google AdWords strategy. If you truly want to get better results with the Google Ads running, Quality Score of your ads is something that you will eventually have to master. Quality Sco...

As you know, Google has been planning to roll out expanded text ads in the next few months. They have been testing the new expanded test ads for a quite a while now. And, as per the latest development in the search engine marketing world...