SEO or search engine optimisation has many different aspects. It comprises a lot of things: from keyword research to on-page SEO to off-page SEO and backlinks from well-established relevant websites on the internet. However, there is one...

Meta title and meta descriptions have always been important parts of a web page’s SEO. However, in recent years, many webmasters and SEO professionals stopped paying a lot of attention to these elements. A recent study conducted by Ignit...

Back in 2016, Google introduced Accelerated Mobile Pages or AMPs to improve online user experience and reduce the time it takes for a web page to load. As the loading speed of web pages continued to become a major focus for Google, AMPs ...

We all know that it is a recommended practice to include structured data whenever possible. The assumption is that it helps improve search engine rankings, but is it really the case? After a recent controversy on social media, Google’s D...