In 2021, Google updated its search ranking algorithm with Google Page Experience. Google defines page experience as, “a set of signals that measure how users perceive the experience of interacting with a web page beyond the pure informat...

How does the length of a URL affect search engine optimization and search rankings of a web page? The common belief is that a URL should be short and without too much crawl depth. However, is it just a myth, or does a lengthy URL really ...

In a recent webinar, Google’s Martin Splitt shared some inside and valuable information about how Google analyzes web page content. He also introduced a new term, Centerpiece Annotation, which Google uses when analyzing web content. &nbs...

All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry. Content marketing is no different. You can only produce so much content with t...