What is duplicate content? Duplicate content is simply content that appears on multiple places on the internet. For example, if website A has published a piece of content that was already available on website B, that’d be considered “dup...

Product pages are often the lifeblood of an online business. They educate readers what the product is all about, inform what benefits it offers and encourage sales. But how do you optimise for a higher conversion rate as well as better s...

When we talk about search engine optimisation (SEO), we do not usually discuss the use of images. We are usually focused on text, keywords, backlinks, and other high-profile factors. However, with the right strategy, images can also play...

What do you do with the old and outdated content on your website? When it comes to content creation and online marketing, we usually believe that any content is good content for as long as it brings traffic and potential leads. That is t...