Anchor text is often one of the more ignored aspects of SEO and, more specifically, link building. How to pick the right anchor text? What should the link profile look like? Are long anchor texts better than short ones? Google’s John Mue...

In an awesome move, Bing has updated its backlink research tool with information on competitor data. For reference, Google does not give this information to its users. Google 0 – Bing 1 The new and improved backlink research tool b...

Are dofollow links necessary for rankings? Can nofollow also be useful, or should those links just be discarded? Google’s John Mueller recently clarified some common misconceptions about dofollow links, nofollow links, search engine rank...

Anchor text is an important part of internal and external linking. This is one of those elements that can unlock a link’s potential, add more context for search engines, guide search engine crawlers, and help a website rank higher for ce...