Last month, Google introduced BERT — Bidirectional Encoder Representations from Transformers — which would help Google better understand online search queries with proper context. The algorithm update made many headlines about what it is...

Bing recently announced a new link penalty to address “inorganic site structure”. The new penalty will target private blog networks or PBNs, unethical cross-website linking, and subdomain leasing, which Bing refers to a practice that “eq...

In a recent announcement, Microsoft confirmed that Bingbot is going evergreen, just like Googlebot. As per the announcement, Bing will adopt the Chromium-based Microsoft Edge browser for rendering web pages and running JavaScript with Bi...

Google is updating its search rankings to elevate original news reports in the search engine results pages. After the update, original coverage of a topic, news, or event will likely be ranked higher and more prominently over follow-up a...