Google algorithm updates are not entirely new to anyone in the search engine optimisation world. These updates are frequently rolled out by Google to improve the way websites are ranked in the search engine results pages (SERPs).

A new tool has been added to Google AdWords that would allow online advertisers to forecast the reach and frequency of their YouTube ads. With the latest Google AdWords Reach Planner, advertisers will be able to build more effective medi...

Keeping in line with the updated Google AdWords design, Google has released a rebuilt and redesigned Google Keyword Planner Tool. Apart from receiving a design update, the new Google Keyword Planner Tool is now much simpler. Moreover, ap...

Does structured data improve a website’s search engine rankings? It has always been debatable, but that’s not the case anymore. Google’s John Mueller has recently confirmed on Twitter that Structured Data — although, indirectly — affects...