To continue the trend of ever-increasing reliance on machine learning, Google has expanded the scope of “exact match” keywords and the search engine results these exact match keywords would trigger. Earlier, as many experienced Google ad...

Google redesigned the Google Ads to make it easier and more convenient for users to operate. The new design also made it in line with other Google products. Now, after a recent update to Google Ads, users have another thing to look forwa...

In a move that is as bold for Google as it is exciting for advertisers, Google has allowed advertisers to have up to three headlines and two descriptions.

In a recent update, Google has removed the public version of its URL submission tool. The URL submission tool was used by webmasters to submit any page to Google’s index.