Most businesses now offer some sort of a free trial plan to users in order to generate more leads. There is so much competition online that without a free trial, it is hard to attract potential customers and convince them that you have g...

Google Ads has updated its workflow to let advertisers create goal-based campaigns. Previously, advertisers would create campaigns without specifying their business goals. With the new workflow, however, advertisers can first define thei...

A lot has been said about app interstitials, mobile-friendliness of websites, Google’s search engine rankings, and mobile-first indexing. However, recently Google’s John Mueller has reminded everyone that app interstitials may also cause...

After receiving feedback from online marketers and advertisers, Bing Ads has updated its conversion tracking system. According to the update, Bing Ads will not count conversions and assists based on the time of ad clicks, instead of the ...