Competitor analysis is an important aspect of online marketing and search engine optimisation (SEO). It is especially important for small and medium-sized local businesses because they often lack the budget and time to test different thi...

Alt text or alternative text is used to describe an image on a web page to search engines as well as human visitors who do not see the image. Because search engines cannot properly read and understand an image, they use alt text to under...

What is NAP consistency? NAP is an acronym that stands for the name, address, and phone number of a location-based business. Here is an example of NAP. John Doe’s Gardening Company, 19 High Street, Bromley, BR11AB https://www.johndoegard...

Fake or abusive Google Maps reviews have always bothered local businesses. Recently, Google shared insights into how Google handles these reviews that some users leave for local businesses on Google Maps. According to the explainer that ...