Google Announces Free Google Shopping Listings With the rising popularity of e-commerce, Google has decided to make an unprecedented move and offer free product listings on Google Shopping. This news comes amidst the growing threats to b...

E-commerce is one of the fastest-growing aspects of the online marketing world. It gives an easy entry to smaller entrepreneurs and businessmen. However, the competition is getting tough, and you need every tool in the box to succeed. Fa...

During the Google Marketing Live summit, the company shared its plans for expanding the shopping experience for users. Now, Google users will be able to add items to a universal shopping cart from several services that Google offers. The...

Product pages are often the lifeblood of an online business. They educate readers what the product is all about, inform what benefits it offers and encourage sales. But how do you optimise for a higher conversion rate as well as better s...