Do you know that 92 percent of website visitors usually have no intention of purchasing anything?  This is one of the reasons why so many website owners and marketers struggle with maintaining a profile return on investment (ROI). Drivin...

In 2019, 71 percent of B2B buyers said they consumed blog content during their buyer’s journey. The importance of content has never been higher in the online marketing world. But why do some content marketers and businesses succeed in co...

As an SEO professional or webmaster, you must have heard the term ‘dwell time’ many times. But what does it mean? More importantly, does dwell time really matter in search engine optimisation (SEO)? And whether you should focus on optimi...

Traffic coming from mobile devices (smartphones and tablets) has been on the rise for the last few years. Some businesses even get more visitors from mobile devices than desktops. With more traffic comes more conversions, sales, and mone...