Roughly 80 percent of the people only read the headline. Nearly 60 percent of people share a link after just reading the headline. That’s how important headlines could be. But what if your headline fails?

Content marketing strategy is often at the centre of your overall online marketing plan. After all, it is the content that drives traffic, connects you to your audience and potential customers, helps drive sales, and also supports other ...

Websites generally need a constant flow of content, if they want to survive and compete in the search engine results pages for free organic traffic.  This constant need to publish new high-quality content often becomes a big problem for ...

Good website content is the cornerstone of search engine optimisation campaigns and a bid driver of targeted traffic and visitors, who become leads and paying customers. When we talk about content marketing, the biggest focus is almost a...