Poorly designed and out-of-place landing pages can significantly damage a website’s conversion rates. This effect only accentuates in the case of mobile devices — because of the shorter attention span time and the users’ need to get the ...

Google search engine results pages (SERPs) and the click-through rate (CTR) that website owners get have always been a little bit of an enigma. Because nobody has been able to nail a magic rule perfectly, there has been a lot of speculat...

Universal App Campaigns were introduced by Google approximately two years ago. The main purpose of introducing Universal App Campaigns (or UAC) was to help app developers drive more app installs with higher efficiency and less efforts. E...

Google is pushing very hard towards making websites more user friendly. If your website isn’t user-friendly and easy to navigate, or if it puts hurdles between visitors and the content they are seeking, it cannot be considered search-eng...