Keeping in line with the updated Google AdWords design, Google has released a rebuilt and redesigned Google Keyword Planner Tool. Apart from receiving a design update, the new Google Keyword Planner Tool is now much simpler. Moreover, ap...

Does structured data improve a website’s search engine rankings? It has always been debatable, but that’s not the case anymore. Google’s John Mueller has recently confirmed on Twitter that Structured Data — although, indirectly — affects...

Google Panda and Penguin. We hear about these Google algorithm updates all the time. Today, websites and online businesses are most likely to get hit by Google Panda and Google Penguin algorithms. However, as most businesses don’t know w...

Search engine optimisation is constantly evolving. What started years ago as a rather simple act of publishing content on your website has evolved into so much more. Search engine algorithms and ever-changing SEO trends have made it slig...