When it comes to Google AdWords and ad optimisation, how much do you trust Google’s machine learning over manual optimization and A/B testing? Most online marketers would prefer manually running A/B tests and optimizing Google ads, but G...

The trend is shifting significantly from desktops to mobile and handheld devices. Smaller screens are no longer a hindrance, as people are getting more and more comfortable with them. They use their smartphones to surf the internet, stay...

Google is the biggest online search engine, and it has significantly changed the way we access content on the world wide web. In the past few years, Google has successfully improved the way we people discover text-based and video content...

Understanding anchor texts and how they work and affect search engine rankings can be slightly tricky. Some SEO professionals pay a lot of attention to anchor texts — way more than they really should. On the other hand, some SEO professi...