A lot has been said about app interstitials, mobile-friendliness of websites, Google’s search engine rankings, and mobile-first indexing. However, recently Google’s John Mueller has reminded everyone that app interstitials may also cause...

After receiving feedback from online marketers and advertisers, Bing Ads has updated its conversion tracking system. According to the update, Bing Ads will not count conversions and assists based on the time of ad clicks, instead of the ...

A consistent amount of traffic is vital for building a profitable and sustainable online business. However, the amount of traffic that your website receives does not always remain the same. There are almost always some ups and downs. The...

SEO and content marketing have changed significantly in the last few years. If you are using outdated tactics and techniques, you may be experiencing poor results and ROI. Previously, elements such as content engagement, usability, websi...