In a recent Google Search Central SEO Office Hours session, Google’s John Mueller once again reaffirmed the importance of internal linking and how it should be used to direct Google to things that are most important. Is Breadcrumb Struct...

Google has confirmed that its Page Experience update for desktop has now been fully rolled out. The Page Experience update for desktop started rolling out on February 22 and concluded on March 3. Interestingly, it only took Google 10 day...

Have you ever wondered about migrating a subdomain to the main domain? While the migration may make sense from a structural point of view and can also bring a few additional SEO benefits, it is not without potential issues. In fact, if t...

Return on Investment or ROI can usually be calculated fairly easily by using the following formula. ROI (in %) = (Return – Investment / Investment) x 100 So, for instance, if you have spent $2,000 on a project and you get $6,000 wo...