As content creators, do you write for human readers or search engines? Search engines themselves remind content writers to write for human readers, but it’s not as simple as that. Smart content creators write for both. The trick is to cr...

2018 is over. The good news is that now we have some search engine data from this year that we can analyse, learn from it, and take those lessons into next year to further strengthen and optimise our SEO strategy. Google has recently rel...

Email marketing and Search Engine Optimisation (SEO) are two very different elements of an online marketing strategy. However, you can combine both of them and leverage each other’s success in reaching your marketing goals and achieving ...

Bing will be simplifying performance reporting by removing a few columns in the ‘Share of Voice’ report. As you may have noticed that in the past few months, Bing rolled out several AI-powered features to improve the performance reportin...