What is duplicate content? Duplicate content is simply content that appears on multiple places on the internet. For example, if website A has published a piece of content that was already available on website B, that’d be considered “dup...

Product pages are often the lifeblood of an online business. They educate readers what the product is all about, inform what benefits it offers and encourage sales. But how do you optimise for a higher conversion rate as well as better s...

Voice search has been a buzzword in the tech as well as the search engine optimisation world for quite some time now. With the mass introduction of smartphones, tablets, and now AI-assisted voice-assistants, such as Alexa and Google Home...

Businesses get positive reviews all the time. However, they do not always use those testimonials in the best way possible. The most common ways to use those positive reviews include: Taking their screenshots and sharing them on social ch...