During the Google Marketing Live summit, the company shared its plans for expanding the shopping experience for users. Now, Google users will be able to add items to a universal shopping cart from several services that Google offers. The...

Building backlinks is tough. It becomes all the more difficult if you have a new website. As without a strong backlink profile, you are not likely to gain top positions in the SERPs. This is something that you must focus on. If you have ...

Google’s John Mueller had the following answer:

For Google, structured data is important, and the search engine is fully committed to supporting it in any way, shape, or form. To continue with this trend, Google is now adding three new search reports to Google Search Console. All thre...