Google has introduced a new ad format, which would allow digital advertisers to promote YouTube live streams as Google display ads across screens and devices. A particularly interesting feature is that users will be able to interact with...

Self-referencing canonicals — to use or not to use, that is the question. Well, if Google’s John Mueller is to be believed, you should use them. According to John, “it is a great practice to have a self-referencing canonical.” But he als...

Search engine optimisation (SEO) and search engine marketing (SEM) often need a big budget. You have to test many things before identifying the ones that actually work and produce results. If you don’t have a lot of money to spend, you w...

Google’s June 2019 core update is a big one, and the effects of that update were felt across the web by large and small websites alike. When Google announced the core update, it was mentioned that the update wouldn’t be a “big” one when ...