Did you know that there are over two million podcasts on the internet? For some, this number might be surprising. That’s not the case for Google, which has long realised the growing importance of podcasts and the important role podcasts ...

Over the last few years, a huge majority of websites have shifted from HTTP to HTTPS. Search engines have been incentivising the transition with better search engine rankings. If you are still on the fence, here are a few benefits of HTT...

It is a common strategy to run a few PPC campaigns to get some initial data for gauging audience interest and shortlisting keywords and ideas for the upcoming SEO campaigns. PPC campaigns can indeed offer a ton of valuable data to power ...

Siri, Alexa, Google Assistant and Cortana. Over the last few years, these voice assistants have been getting a lot of attention and popularity. Because of this, the market for voice search is expanding rapidly. This has changed the way t...