User Experience, or UX, has always been important, but it has become extremely crucial in today’s SEO world. Metrics such as bounce rate, time on page, and dwell time play a crucial role in helping search engines determine the search eng...

In a recent announcement, Microsoft confirmed that Bingbot is going evergreen, just like Googlebot. As per the announcement, Bing will adopt the Chromium-based Microsoft Edge browser for rendering web pages and running JavaScript with Bi...

As an SEO professional or webmaster, you must have heard the term ‘dwell time’ many times. But what does it mean? More importantly, does dwell time really matter in search engine optimisation (SEO)? And whether you should focus on optimi...

As you may know, Google crawlers crawl websites regularly to see if there is any content that they could index. While this is usually an automated process, there are a few things that you can do to optimise it and make it easier for Goog...