In 2018, 72 percent of successful and accomplished content marketers highlighted their content strategy as a key to their success. A solid content strategy is often the most important piece of the marketing puzzle for an online business ...

Bing recently announced a new link penalty to address “inorganic site structure”. The new penalty will target private blog networks or PBNs, unethical cross-website linking, and subdomain leasing, which Bing refers to a practice that “eq...

It is no secret that Google has been focusing on and prioritizing the loading speed of websites. Apart from presenting relevant search engine results to online searchers, it is also equally crucial for Google as a search engine to presen...

Algorithm changes are an integral part of Google and how it understands web pages and ranks them on the search engine results pages. Many algorithm updates come and go without much fuss, but every now and then, an algorithm change pops u...