Anchor text is an important part of internal and external linking. This is one of those elements that can unlock a link’s potential, add more context for search engines, guide search engine crawlers, and help a website rank higher for ce...

Google rarely shares tips on how to improve content. So when an official source does share tips on how to improve web content, it is always worth talking about. Recently, Google’s John Mueller was asked a question on how to improve web c...

Last month, Google introduced BERT — Bidirectional Encoder Representations from Transformers — which would help Google better understand online search queries with proper context. The algorithm update made many headlines about what it is...

87 percent of marketing professionals use video as a marketing tool. The demand and importance of high-quality and informative videos is continuously increasing. But video content isn’t just about maintaining a YouTube channel and upload...