Whenever someone is discussing search engine optimisation, keyword strategy, or keyword research, long-tail keywords are bound to come up in conversation sooner or later.  That’s because it has become more difficult than ever to rank for...

Keyword research is still one of the most crucial aspects of search engine optimisation. Although search engines have gotten smarter and do not rely as much on specific keywords as they used to a few years ago, having specific keyword ph...

Google’s latest update, BERT, has made a big splash in the SEO world. Google BERT, combined with other machine learning and natural language processing techniques, helps Google better understand the context of a search query and the sear...

Did you see changes in the search engine rankings for local websites last month? Many SEOs, content marketers, and local website owners experienced the shift in local search engine result pages in November, but the reason for that was no...