Google’s John Mueller explains do-follow links, rankings, and SEO misconceptions
Are dofollow links necessary for rankings? Can nofollow also be useful, or should those links just be discarded? Google’s John Mueller recently clarified some common misconceptions about dofollow links, nofollow links, search engine rank...
read moreHow to organise keywords for an SEO campaign
Keyword research, organisation, and implementation are crucial steps for any SEO campaign. Most content marketers and search engine professionals, however, only focus on keyword research and implementation. They find keywords they want t...
read more6 simple tips for improving the conversion rate on your website
Do you know that 92 percent of website visitors usually have no intention of purchasing anything? This is one of the reasons why so many website owners and marketers struggle with maintaining a profile return on investment (ROI). Drivin...
read moreIdentifying four possible reasons for a downward traffic spike
Many online businesses rely heavily on the organic traffic they get from search engines. However, organic traffic does not always remain steady and consistent. It is not uncommon to see multiple upwards or downward spikes. And there are ...
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