Content marketing strategy is often at the centre of your overall online marketing plan. After all, it is the content that drives traffic, connects you to your audience and potential customers, helps drive sales, and also supports other ...

Websites generally need a constant flow of content, if they want to survive and compete in the search engine results pages for free organic traffic.  This constant need to publish new high-quality content often becomes a big problem for ...

Does a large amount of negative reviews affect the search engine rankings of a website? Apparently, yes. Google’s John Mueller recently explained that the Google search engine algorithm might pick up if a website has a lot of negative re...

Good website content is the cornerstone of search engine optimisation campaigns and a bid driver of targeted traffic and visitors, who become leads and paying customers. When we talk about content marketing, the biggest focus is almost a...