It is always a good idea to periodically audit your Google Ads account and see what improvements you can make. But it becomes essential when you have to start working on an existing account for the first time. In that case, you should al...

Do you need 3,000-word content to rank on the top of Google’s first page? Or will a 700-word blog post do just fine? Is the quality of information more important than the number of words a web page has? What does the evidence suggest? Th...

So, you have landed an SEO job or started your first website? Congratulations! But what’s next? What do you do first to hit the ground running? What are some of the steps that you should take right away? Here is a list of 7 such SEO step...

Google recently slipped an update that will likely irk most Google Ads advertisers and SEMs. According to this update, Google will show less search term query data and will instead only show the terms that were searched by a lot of peopl...