Links play an important part in search engine optimisation (SEO).  Before we jump into the more technical stuff, though, let’s first explain the two different types of links: External links Internal links

We know that content, loading speed, and URL changes may affect the search engine rankings of a web page. But what about the layout and structure of the page? Google’s John Mueller recently confirmed that changing the layout or structure...

Content marketers and SEO professionals know the importance of keywords. After all, it is the keywords that people use whenever they have to find something on the internet. Therefore, including high-volume and relevant keywords on a web ...

What advantages does a domain have if the domain name has an important keyword in it?