Google explains the possible impact of BERT on exact match keywords
Google BERT is on track to becoming a major part of the Google search engine ranking algorithm. It seems like as Google BERT grows in functionality, it may impact exact match keywords and devalue their importance. This concern was raised...
read more6 Bad SEO Practices That You Should Avoid
SEO has been around for years. However, many of the SEO practices are now old and outdated and, therefore, should be avoided. Here is a list of 6 poor on-page SEO practices, which no longer work as they used to, that you should avoid.
read moreHow to Create SEO Friendly URLs
URLs are important. In the search engine optimisation world, URLs can not only contain important keywords, but they also help search engines and users quickly understand what a page is about. By making URLs more search engine friendly, y...
read more5 reasons why your PPC leads may not be converting
Running PPC campaigns is an effective way to drive instant traffic and potential leads. When it all clicks, PPC campaigns can be extremely profitable and beneficial for most businesses. However, there are many potential issues you can co...
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