Keyword research is usually the first and biggest aspect of any SEO strategy. A well-rounded, effective keyword research strategy helps you identify high-traffic, low-competition keywords that are not only relevant to your business and a...

Search engine optimisation has played a key role in the success of online businesses. It is an excellent medium for driving targeted traffic to your website regularly. However, as the importance and application of search engine optimisat...

Google’s recent Title Tag update has caused a significant disruption. It has affected roughly 20 percent of search results where Google is not showing publisher title tags.  As a result, websites are losing traffic. The loss of traffic i...

Landing pages — generally used for promoting products and services — can be a bit difficult to rank. They are obviously different from SEO-driven, long-form blog posts. Blog posts are more informative and educational in nature. The focus...