Structured data refers to the markup that helps search engines better identify and understand a web page. It helps search engines interpret a web page and its content more effectively.

In this brand-new interview series, we’ll be introducing each member of the IMSR team as they share key insights into the world of digital marketing, some of their hottest SEO ‘takes’, and more. This week, we’re interviewing ...

Google recently introduced and rolled out a new page title update last month. This new update automatically replaces certain page titles on Google’s search engine results pages (SERPs) to make those titles more relevant to the search query.

It is believed that Google has more than 200 search engine ranking factors. Google uses a combination of all or some of these search engine ranking factors to determine how each page should rank for each search query on the search engine...